What is an offer?
An offer is a campaign that partners promote. Each offer has a destination URL (where users land), a payout structure (how partners get paid), and a tracking link (how clicks are attributed).
Step 1: Navigate to Offers
From your brand dashboard, click Offers in the top navigation. Then click + New Offer.
Step 2: Choose a template (or start from scratch)
Trcker provides 6 pre-built templates for common offer types:
- Insurance Lead Gen — CPA payout, optimized for form submissions
- SaaS Trial — CPA payout, designed for free trial signups
- E-commerce Sale — Revenue share, for product purchases
- App Install — CPA payout, for mobile app installs
- Subscription — Recurring revenue share
- Custom — Start blank
Select the template closest to your use case. You can always adjust the settings after.
Step 3: Fill in the essentials
You only need three things to get started:
- Offer Name — Something your partners will recognize (e.g., "Life Insurance Leads")
- Destination URL — Where users go when they click a partner's tracking link
- Payout — How much you pay per conversion. Choose CPA (flat fee), Revenue Share (percentage), or CPC (per click)
Everything else is optional and hidden under Advanced Settings.
Step 4: Get your tracking link
After creating the offer, Trcker generates a tracking URL:
https://app.trcker.io/api/r/your-brand/offer-slug?via=partner-slug
Share this format with your partners. Each partner replaces partner-slug with their own slug.
Step 5: Set up conversion tracking
For Trcker to know when a conversion happens, you need to fire a postback from your server when a sale or lead occurs. See Setting Up Postbacks for the full guide.
What about caps and fraud protection?
Trcker automatically enables fraud detection on every offer. You can optionally set daily, weekly, or monthly conversion caps under Advanced Settings. See Fraud Detection for details.