Get started with Trcker

A quick overview of Trcker and how to launch your first affiliate program in under 5 minutes.

Set up an offer with a destination URL, payout structure, and tracking link in under 2 minutes.

Add partners manually or let them apply through a public application page.

Configure server-to-server conversion tracking so Trcker knows when a sale or lead happens.

Anatomy of a Trcker tracking link — the parameters that drive attribution, sub-IDs, and how to construct links partners can use anywhere.

Brands can invite affiliates they already know directly via Ezra (paste contact info, CSV import). Trcker generates an invite token, the affiliate opts in via /affiliate-invite/[token], and a real partner record materializes only after consent.

Import your existing partners and offers into Trcker without rebuilding from scratch — and what to do with the cookie windows, postbacks, and tracking links you already have in flight.

How Trcker detects and prevents click fraud, bot traffic, and invalid conversions.

How the five report tabs differ and which one to use for each question — partner performance, offer comparison, dimensional breakdowns, attribution models, and incrementality.

Route traffic to different destinations based on the visitor's country or device type.

Attribute conversions to partners using promo codes instead of (or in addition to) tracking links.

Create if/then rules that trigger actions automatically based on your program's performance data.

Ask questions about your affiliate program data in plain English and get instant reports.

Let Trcker auto-adjust per-partner CPCs based on real performance so you hit a target margin without hand-tuning every payout.

See which partners actually drove each conversion — beyond last-click — with linear, position-based, and time-decay models computed nightly.

Measure the causal lift each partner drives by randomly holding out a slice of their traffic as a control group. Answers "would this conversion have happened anyway?"

For partners — how to find your tracking links, check earnings, and set up postbacks.

Set up a branded domain for your tracking links so they match your brand identity.

Invite teammates to a brand workspace, manage roles, and remove access when someone leaves.

Run a public application page so prospective partners can apply to your program — with auto-approval, manual review, or a hybrid workflow.

How to configure and use Trcker Radar for affiliate fraud detection.

How to manage partner payouts, review balances, and sync with QuickBooks Online.

Brands can ask Ezra for custom dashboards in natural language — "Show me only fitness affiliates with EPC over $5." Ezra saves a view that becomes a bookmarkable hosted URL.

Affiliates onboard to Stripe Connect Express via a one-tap link from Ezra. Stripe owns KYC/compliance; brand transfers funds directly to the affiliate's Stripe account when payouts run.

Integrate Trcker with your own systems using the REST API.

Generate, rotate, and use brand API keys to authenticate the public API, the MCP server, and the click-capture script.

Complete reference for all postback URL macros — both inbound (brand to Trcker) and outbound (Trcker to partner).

Connect Claude Desktop, ChatGPT, Cursor, or any MCP-compatible agent directly to your Trcker brand. Ask questions and run operations in natural language.

Get push notifications when conversions, partner applications, or fraud signals fire — without polling the API.

Trcker Autopilot is an open-source reference agent that uses Trcker's MCP tools to approve conversions, pause non-incremental partners, and flag attribution mismatches on a schedule. Install, dry-run, go live in ~10 minutes.

Connect Trcker to your CRM, ad platforms, spreadsheets, and more. Step-by-step setup instructions for every integration.

How Ezra (the conversational AI partner) provisions brands and fires test conversions on Trcker. Service-key authenticated; bypasses the standard signup flow.

How brands install Trcker tracking on their Shopify store via Ezra. OAuth handshake, ScriptTag injection, orders/create webhook, click_id matching from landing_site / note_attributes.