What "Conversions" means in Trcker
A conversion is any qualifying event your partners drove that you've agreed to pay for — a sale, signup, lead, install, or any custom event you've configured. Every conversion in Trcker is the result of a click on one of your tracking links, attributed to the partner who owned that click.
Conversions land in one of four statuses:
| Status | Why it ends up here | |---|---| | Approved | Default. Clean fraud check, the offer's hold period (if any) has elapsed. Partner is credited. | | Pending review | Your fraud mode is set to Flag and Radar scored the click above your threshold. Waiting on your operator decision. | | Hold | The offer has a configured hold period (e.g., 72h refund window). Auto-approves when the clock runs out. | | Rejected | Either manually rejected from the holds queue, or auto-rejected because your fraud mode is Auto-reject and Radar flagged the click. |
The Conversions page
The Conversions tab on each brand workspace ships three surfaces stacked top-to-bottom:
- KPI strip — Conversions count · Approved · Holds · Revenue for the active date range.
- Holds queue — Conversions that need your attention. Both pending review (fraud-flagged) and hold (offer-configured) rows appear here. Fraud-flagged rows get a colored severity chip (critical / high / medium) based on Radar's score; offer-hold rows get a quiet "Hold period" label.
- Live stream — The 50 newest conversions matching your active filters. Updates every 15 seconds.
Triaging holds
When the holds queue is non-empty:
- Check the rows you want to act on (or use the header checkbox to select all).
- Click Approve N or Reject N in the section header.
- The action posts immediately; the rows disappear from the queue once the API confirms.
Clicking any row (in either Holds or the Live stream) opens a right-rail with:
- KPIs (revenue, payout, profit)
- Attribution (partner + offer trail — both linked)
- Sub IDs (sub1 through sub5)
- Click context (IP, country, user-agent, holdout/test flags)
- Fraud signal breakdown (when present)
- The raw postback payload your advertiser sent
For holds rows, the rail's footer surfaces single-row Approve / Reject buttons — convenient when you want the full context before deciding.
Filters
Four filter chips drive the Live stream:
- Offer — multi-select; restrict to specific offers.
- Partner — multi-select; restrict to specific partners.
- Status — multi-select; choose from Approved / Holds / Rejected.
- Range — single-select; choose from the last 24 hours, 7 days, 30 days, or all time. Default is 30 days.
Filters live in the URL — share or bookmark a filtered view and reopen it later.
Export CSV
The Export CSV button (top-right of the page) downloads whatever's currently visible in the Live stream — same filters applied. Useful for ad-hoc analysis or sharing with a finance team.
How conversions get into Trcker
- A partner sends a visitor through their tracking link.
- Trcker captures the click and redirects to your destination.
- Your platform fires a postback when the visitor converts (configured per offer — see Setting up postbacks).
- Trcker validates the postback, checks fraud signals, and inserts the conversion at the correct status.
If you're not seeing conversions you expected, the most common causes are: (a) postback URL not configured on your platform, (b) postback firing without the clickId macro, (c) fraud mode set to Auto-reject and Radar caught it. The Setting up postbacks doc walks through the full setup; the Fraud detection doc explains how to tune your thresholds.
Related
- Setting up postbacks — wire your platform to fire conversion events.
- Fraud detection — how Radar scores clicks and what each fraud mode does.
- Payouts — what happens after a conversion is approved.
- Postback macros — the full list of placeholders you can pass through.