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Growth & Pro plans

Pay the right price
for every click.

Trcker's pricing engine uses Bayesian modeling and machine learning to calculate the optimal cost-per-click for every partner and traffic segment — automatically.

How it works

1

Bayesian EPC snapshots

The engine takes daily snapshots of earnings-per-click across partners, offers, and traffic segments. Bayesian priors smooth out noisy data from low-volume partners, so you get stable estimates even with limited history.

2

Simulation & guardrails

Before changing any bid, the engine simulates the impact against historical data. Built-in guardrails prevent bids from moving more than 20% in a single adjustment and enforce floor/ceiling constraints.

3

Click-level conversion scoring

A LightGBM model scores every incoming click for conversion probability in real time. High-intent traffic gets higher bids. Bot-like patterns get suppressed. The model retrains automatically as data accumulates.

4

Automatic segment discovery

SHAP feature importance and decision tree analysis automatically discover which traffic segments convert best — by device, geo, time of day, referrer, and more. New segments surface without manual analysis.

Why it matters

Pay the right price for every click — no more flat-rate guessing
Bayesian priors handle low-volume partners without overfitting
Guardrails prevent runaway bid changes (max 20% per adjustment)
Real-time scoring means high-intent clicks get priority
Automatic segment discovery finds opportunities you'd miss manually
Model retrains on your data — improves as your program grows

Most platforms make you guess.

Other affiliate platforms give you a flat CPC field and call it a day. You set $0.50, hope it works, and manually adjust when it doesn't. Trcker's pricing engine eliminates guesswork — it calculates the optimal bid for every click automatically.

Frequently asked questions

Do I need to configure the pricing engine?

No. The engine runs automatically once you have enough conversion data (typically 50+ conversions). You can set floor and ceiling prices per offer, but the optimization is fully autonomous.

What data does the ML model use?

The model uses click-level features: device type, operating system, geographic region, time of day, referrer domain, partner history, and fraud score. It does not use personal data or cookies.

Can I override the engine's pricing?

Yes. You can set manual CPC overrides per partner or per offer at any time. The engine will respect your overrides and optimize around them.

Is this available on all plans?

The pricing engine is available on Growth and Pro plans. Starter plans use static CPC pricing.

Let the data set your prices

The pricing engine activates automatically on Growth and Pro plans. Free during early access.

Request Access →