Guides and strategies for building and scaling affiliate programs.
A 2026 comparison of the best affiliate tracking software for startups, SaaS, ecommerce, and enterprise brands. Pricing, fraud detection, server-side tracking support, and honest trade-offs for each platform — updated for the Rakuten/Impact alliance.
Read article →Rakuten Advertising is migrating clients onto impact.com's platform per the April 2026 strategic alliance. Here's what the migration actually means, what your real options are beyond Impact, and how to evaluate alternatives without inheriting Impact's pricing model by default.
Read article →Skip the 50-page playbook. Here's how to go from zero to a working affiliate program with your first partner generating clicks — in two days.
Read article →Flat fee vs percentage, CPA vs rev-share, hold periods and clawbacks — a practical guide to setting affiliate commissions without losing money.
Read article →A no-jargon guide to affiliate tracking — what it is, how it works, the different tracking methods, and why startups should set it up before hiring their first affiliate.
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